If you’re a full service sex worker new to online marketing, you might be pouring your heart into designing a website you love. Maybe you’ve spent hours perfecting the colors, choosing best font, and picking the best photos that feels “so you.”
You’ve spent hours crafting something that matches your vibe and personality—and that’s where the trap lies because your opinion of your website’s design doesn’t matter.
I know that sounds harsh but in this article I will explain why and what really matters when designing a website.
What is the Purpose of Your Website?
As a business owner, your website isn’t a personal portfolio or a piece of art. It’s a business tool—built for one job and one job only; getting inquiries for your business.
The whole goal of your website is to get the clients to fill out the contact form.
If your website is not converting visitors into clients, it’s failing, no matter how much you might love it. And the weird part is, designing a website that you love actually could be pushing your clients away.
Let’s break down why and how to focus on what works.
Good Design Is What Works Not What You Like
Your website has one goal and that is conversion. Every page, copy, photo should all be designed to convert the visitor to a potential client by getting them to fill out the contact form.
If you want to get super nerdy about this, do a search for Conversation Rate Optimization.
If your website isn’t designed to be intuitive, easy to navigate, and conversion-focused, then it doesn’t matter how much you or your friends or random strangers on Reddit like it. It is not working.
Designing for Your Target Audience
Every successful business aligns its brand and marketing with its target audience, not the owner’s preferences.
The head of Louis Vuitton is this old dude.
But the vast majority of Louis Vuitton clients are women.
It would be a foolish business move for Bernard Arnault to go down to the hand bag department and tell the designers what his likes and dislikes are about their designs.
So think about who your target audience is. Are they old/young, blue collar/white collar, sports jocks, finance bros, computer nerds, etc.
The design of your website should always appeal to your audience. This doesn’t mean that you can’t have your personality in the design. You should incorporate your branding and persona into the design but remove your personal likes and dislikes. Focus on what is working to get inquiries.
So What Actually Matters?
The only thing that matters is conversion. You can track the success of your website based on the number of inquiries you are getting relative to the amount of traffic. Keep an eye on this metric and make adjustments to the following to increase the conversion ratio.
- Strong Funnel Strategy – Are you funneling visitors to your contact page or are you sending them away from your website?
- Clarity & Simplicity – Is your website easy to navigate? Can a potential client quickly find the information they need with the minimum amount of clicks?
- Strong Call-to-Action (CTA) – Are you guiding visitors toward making an inquiry with clear, compelling CTAs?
- Fast Load Times – A slow website will drive visitors away before they even see your content.
- Mobile Optimization – Most traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re losing potential clients.
- SEO & Visibility – If no one can find your website, it doesn’t matter how great it looks.
Final Thoughts
I understand that it’s hard to separate your personal feelings about your website. After all it’s your business, your photos, your body—shouldn’t it reflect who you are? Nope. It should be a reflection of your persona and designed with the sole purpose of getting clients to fill out the contact form.
So, the next time you’re debating a design choice, stop and ask yourself: which would I rather have? A website I hate that makes me lots of money or a website I love that makes me no money.
